Winner, Small to Medium Manufacturer Award
PWR Performance Products manufactures premium products for high performance motor vehicles in the elite racing market. PWR’s range includes light-weight radiators, oil coolers and intercoolers, and all production is carried out at their purpose-built factory in Yatala, Queensland.
During the last three years, the company has focused its core growth strategy on overseas markets and this has delivered export revenue growth topping 60 per cent.
PWR concentrates on providing complete, premium solutions for their customers, rather than just providing products. They say this approach places the focus on results, rather than cost alone, and is at the forefront of their success.
PWR’s main export markets are US, UK and Europe, where five Formula 1 teams—including the championship winning Red Bull team—and 20 NASCAR vehicles use their cooling solutions. PWR also has contracts with the British Touring Car Championship series, the US Indy Car series and the DTM German Touring Car Masters. They also supply retrofit cooling solutions to US military vehicles.
The Export Awards judges noted RWR’s considerable export success that has been gained through target marketing, ongoing innovation in technology and manufacturing research and development.
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