Founded in 2014, the Bikini Body
Training Company, now known as Sweat,
has attracted millions of fans worldwide
for its workout and nutrition content,
available as an app and in e-book
format. The tech-based health and
fitness company is used by consumers
in 142 countries in nine languages,
with key markets in the UK and US.
2016–17, Sweat pursued an aggressive
growth strategy, tripling the size of its
content, marketing and advertising
teams, and investing in software and
technology development. On social
media the Sweat brand and its personal
trainers have over 30 million fans.