Founded in 2001 by Sean Ashby, men’s underwear and swimwear brand aussieBum. The company’s sales channels include a custom-built e-commerce website for consumers, as well as a business-to-business platform for premium department stores around the world including Selfridges & Co in London.
aussieBum sources its fabric locally from Australian-owned knitting mills, giving it fast access to fabric when sales exceed budget forecasts. Over the past 16 years, the company has experienced strong growth in emerging markets, particularly in South East Asia and South Korea.
Judges commended aussieBum for their true end to end eCommerce play with manufacturing, in house pick and pack in Australia and customer service. aussieBum has remained nimble allowing them to respond to demand and fashion trends despite the export growth they have achieved.