Premium Fresh has grown from a small farming enterprise to one of the largest growing, washing, grading and packing operations in the country. Its 10,000-square-metre factory uses the latest technology to pack over 30,000 tonnes of carrots, onions, swedes, turnips, shallots, leeks, broccoli and echalions every year.
Premium Fresh takes advantage of Australia’s counter-seasonality to export produce to Europe, the Middle East and Asia. In 2016–17, the company increased export sales by nearly 20 per cent. It exported asparagus to Japan for the first time, making it the only Australian asparagus available in the Japanese market in December and January.
The application demonstrated the business’ commitment to its export activities and commitment to customers in providing value-add services to their clients. Diversification of its product range to take advantage of seasonality has also been an advantageous strategy.