Founded in 1969, Swisse has grown from a small shop in Melbourne into a globally recognised wellness brand with a portfolio of more than 150 vitamins, supplements, functional food and natural skincare products. The company exports to China, Italy, Korea, the Netherlands, New Zealand, Singapore, Switzerland, the UK and the US. In 2018–19, exports made up 48 per cent of revenue.
In 2018, Swisse was the number one imported brand for nutrition and health food in China. It was named by Alibaba’s Tmall International as most popular and highest selling imported foreign consumer brand, across all consumer industries, during the ‘Single’s Day’ e-commerce shopping festival in China in 2017 and 2018. Last year the company's China revenue grew by more than 60 per cent to just over $300 million.