Areas of focus include:
The judging criteria are as follows:
[score weighting 0% - this section does not attract a score]
[score weighting 0% - this section does not attract a score]
[score weighting 0% - this section does not attract a score]
[score weighting 25%]
4.1-4.2 Criteria: Assess the viability of the business, including its product/service and unique value proposition, recent milestones and exports/international successes in the current year.
What are the innovative online practices/strategies the applicant has implemented to maximise their reach overseas (look for innovation in platforms, tools used and customer engagement).
Assess the businesses' activities against the selected national category they have applied in. Do these activities clearly reflect and effectively demonstrate leadership and innovation in the selected industry sector?
[score weighting 40%]
18.1 Criteria: Quality of business and marketing strategy taking into consideration scope of the applicant's international competitive advantage.
18.2 Criteria: Value or impact of any diversity and inclusion, sustainability and/or social impact strategies the applicant implemented in their business.
18.3-18.4 Criteria: Assess the level and sustainability of international revenue considering:
[score weighting 25%]
19.1 Criteria: Assess how/if the businesses' employment figures and Human Resources strategies support export growth.
19.3 Criteria: Assess the structure of the businesses' export/international operations, their systems to effectively respond to international sales and whether the business is appropriately resourced for export expansion.
19.4-19.9 Criteria: Soundness of financial strategy for international business. Look for examples of a sound capital base (substantial net profit) and sufficient capital (cash and resources) to support export activity. Do they support the applicant's international plans for the coming year (e.g. new markets, additional staff, different marketing strategies).
[score weighting 10%]
20.1 Criteria: Assess evidence of effective measures and business commitment to international business growth.