Areas of focus include

  • The degree of innovation in the marketing strategy
  • Export growth achieved and the ability to sustain that growth
  • Evidence of sustainable competitive advantage
  • Value and contribution of exporting to business expansion
  • The overall company commitment to international business

The judging criteria are as follows:

SECTION 1 – This section is not judged [0% weighting]

SECTION 2 - ABOUT THE BUSINESS AND ITS PRODUCT/SERVICES [25% weighting]

  • 2.1 – 2.2 Criteria 

Assess the viability of the business, its product/service and how successful the business' exports/international successes have been this year.

  • 2.3 Criteria
  • Criteria for e-Commerce category: What are the innovative online practices/strategies the applicant has implemented to maximise their reach overseas (look for innovation in platforms, tools used and customer engagement).
  • Criteria for all other industry specific award categories: Assess the company's activities against the selected category they have applied. Do these activities clearly reflect and effectively demonstrate leadership and innovation in the selected industry sector?

 

SECTION 3 - INTERNATIONAL MARKETING STRATEGY [40% weighting]
  • 3.1 Criteria: Quality of marketing strategy taking into consideration scope of applicant's international competitive advantage. 
  • 3.2 Criteria: What diversity and inclusion strategies has the applicant implemented in their business.

  • 3.3 & 3.4 Criteria: Assess the level and sustainability of international revenue considering:
  • As a proportion of total sales revenue.
  • In terms of value, and year-to-year percentage change in value, over the last three years or since the applicant commenced exporting.
  • Total export earnings from major overseas markets.

 

SECTION 4 - BUSINESS MANAGEMENT [25% weighting]

  • 4.1 Criteria: Assess how/if employment figures support export expansion relevant to industry/category. 
  • 4.2 Criteria: Assess structure of company's export/international operations and systems to effectively respond to international sales and whether the company is appropriately resourced for export expansion. 
  • 4.3 - 4.5 Criteria: Soundness of financial strategy for international business. Look for examples of a sound capital base (substantial net profit) and sufficient capital (cash & resources) to support export activity. What are applicant's international plans for the coming year (e.g. new markets, additional staff, different marketing strategies).

 

SECTION 5 - INTERNATIONAL BUSINESS PLANNING AND DIRECTION [10% weighting]

  • 5.1 Criteria: Assess evidence of business commitment to international business.