Promotional toolkit

Resources to promote the 62nd Australian Export Awards.

Main content

This toolkit contains a range of marketing materials suitable for social media, newsletters, website, traditional media and other communications.

Feel free to share the supplied images on your corporate or personal social channels. 

Engagement 

To help us measure engagement,  use the following links when sharing content:

Media Release

See the Ministerial Release announcing the launch of the 62nd Australian Export Awards.

2024 key facts

  • Read the factsheet about the Australian Export Awards – an introductory brief outlining key information about the awards program.

Assets and images

These assets and images can be used for promotional purposes in emails, newsletters, websites and social media.

Where possible, please link back to www.exportawards.gov.au using the following URL:  https://bit.ly/2024-export-awards

Generic social tiles

First Nations and women-led businesses social tiles

Sector specific social tiles

Digital Direct Mail Banner

Videos

Longform and shortform copy

This copy can be utilised in emails, newsletters and online platforms including social media and websites. 

Example copy - longform: 230 words

Subject: 62nd Australian Export Awards – Applications Open 30 April 2024

The Australian Export Awards celebrates the achievements of Australia’s most outstanding, innovative and inspiring exporters, and the far-reaching impact‑ they have on the nation’s economy.

Now in its 62nd year, it is one of Australia’s most prestigious and longest running business awards programs. Since 1963 it has recognised more than 2080 Australian exporters who have achieved international success in diverse sectors, through their commitment and leadership.

How does the program work?

Step 1: Businesses apply in their home state or territory export awards program via the online application portal, in one or more of the 13 national categories.  

Step 2: Applicants are assessed against the judging criteria in their home state or territory export awards program.

Step 3: State and Territory winners of the national categories are announced. They become Australian Export Awards national finalists.

Step 4: After further judging, national winners are announced at an awards ceremony in Canberra, and one is crowned Australian Exporter of the Year.

This is more than just an award. It’s an opportunity for Australian exporters to reflect on their business achievements, build their brand and raise their profile in Australia and on a global stage.

The Australian Export Awards is proudly presented by the Australian Trade & Investment Commission in partnership with State and Territory awards programs and with the valued support of Australia's leading corporations, industry groups, and Government departments.  

Visit exportawards.gov.au to apply from 30 April.

Example copy - shortform: 100 words 

Subject: 62nd Australian Export Awards – Applications Open 30 April 2024

Show the world what your business is made of at the 62nd Australian Export Awards.

Whether you’re breaking into new markets, pushing new boundaries, innovating your industry, inspiring others to go global or taking the best of Australia to the world, there's an award category for you!

It's worth investing your time to shine.

Australian exporters are invited to apply across 13 national categories. This is more than just an award. It’s an opportunity to reflect on your business achievements, build your brand and raise your profile in Australia and on a global stage.

Enter through your state or territory export awards program for your chance to be crowned a winner, or even the next Australian Exporter of the Year.

Visit exportawards.gov.au to apply from 30 April.

Social media

Use the hash tag #ExportAwards and tag Austrade on social media:

  • Austrade LinkedIn page: @Australian Trade and Investment Commission (Austrade)
  • Austrade Twitter handle: @Austrade
  • Austrade Instagram handle: @Austradeofficial 

For state and territory promotions, refer to the relevant Export Awards program and social media handles. For more information see State and Territory program contacts

Example generic social copy 

Social post 1

Celebrate your success as one of Australia's most outstanding exporters. Enter the Australian #ExportAwards, one of Australia’s longest running export award programs. ✨ 

Find out how: https://bit.ly/2024-export-awards

#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz   

Social post 2:

Be recognised for your achievements. Enter the Australian #ExportAwards, one of the most prestigious business awards programs. ✨

Learn more: https://bit.ly/2024-export-awards

#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz   

Social post 3:

Celebrate your business achievements. Enter the Australian #ExportAwards and join the ranks with some of Australia’s most innovative exporters. 🏆

Learn more: https://bit.ly/2024-export-awards

#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz   

Social post 4:

Unlock new business opportunities. Celebrate your success. Inspire others to go global. Enter the Australian #ExportAwards. It's worth investing your time to shine💪

Learn more: https://bit.ly/2024-export-awards

#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz   

More information

All questions should be directed to export.awards@austrade.gov.au