This toolkit contains a range of marketing materials suitable for social media, newsletters, website, traditional media and other communications.
Feel free to share the supplied images on your corporate or personal social channels.
Engagement
To help us measure engagement, use the following links when sharing content:
- Generic (non-channel specific) - https://bitly.ws/3iinH
- LinkedIn - https://bitly.ws/3iikb
- X (formerly Twitter) - https://bitly.ws/3iikt
2024 key facts
- Read the factsheet about the Australian Export Awards – an introductory brief outlining key information about the awards program.
Assets and images
These assets and images can be used for promotional purposes in emails, newsletters, websites and social media.
Where possible, please link back to www.exportawards.gov.au using the following URL: https://bitly.ws/3iinH
Generic social tiles
- Generic social tile - applications now open
- Australian Exporter of the Year social tile - applications now open
First Nations and women-led businesses social tiles
- First Nations businesses social tile - version 1 - applications now open
- First Nations businesses social tile - version 2 - applications now open
- Women-led businesses social tile - applications now open
Sector specific social tiles
- Advanced technologies sector social tile - applications now open
- Agribusiness sector social tile - applications now open
- International education sector social tile - applications now open
- Resources and energy sector social tile - applications now open
- Technology and innovation sector social tile - applications now open
Digital Direct Mail Banner
Videos
- Australian Export awards - why apply promotional video
- 61st Australian Export Awards national ceremony highlights video
Longform and shortform copy
This copy can be utilised in emails, newsletters and online platforms including social media and websites.
Example copy - longform: 230 words
Subject: 62nd Australian Export Awards – Applications Open 30 April 2024
The Australian Export Awards celebrates the achievements of Australia’s most outstanding, innovative and inspiring exporters, and the far-reaching impact‑ they have on the nation’s economy.
Now in its 62nd year, it is one of Australia’s most prestigious and longest running business awards programs. Since 1963 it has recognised more than 2080 Australian exporters who have achieved international success in diverse sectors, through their commitment and leadership.
How does the program work?
Step 1: Businesses apply in their home state or territory export awards program via the online application portal, in one or more of the 13 national categories.
Step 2: Applicants are assessed against the judging criteria in their home state or territory export awards program.
Step 3: State and Territory winners of the national categories are announced. They become Australian Export Awards national finalists.
Step 4: After further judging, national winners are announced at an awards ceremony in Canberra, and one is crowned Australian Exporter of the Year.
This is more than just an award. It’s an opportunity for Australian exporters to reflect on their business achievements, build their brand and raise their profile in Australia and on a global stage.
The Australian Export Awards is proudly presented by the Australian Trade & Investment Commission in partnership with State and Territory awards programs and with the valued support of Australia's leading corporations, industry groups, and Government departments.
Visit exportawards.gov.au to apply from 30 April.
Example copy - shortform: 100 words
Subject: 62nd Australian Export Awards – Applications Open 30 April 2024
Show the world what your business is made of at the 62nd Australian Export Awards.
Whether you’re breaking into new markets, pushing new boundaries, innovating your industry, inspiring others to go global or taking the best of Australia to the world, there's an award category for you!
It's worth investing your time to shine.
Australian exporters are invited to apply across 13 national categories. This is more than just an award. It’s an opportunity to reflect on your business achievements, build your brand and raise your profile in Australia and on a global stage.
Enter through your state or territory export awards program for your chance to be crowned a winner, or even the next Australian Exporter of the Year.
Visit export exportawards.gov.au to apply from 30 April.
Social media
Use the hash tag #ExportAwards and tag Austrade on social media:
- Austrade LinkedIn page: @Australian Trade and Investment Commission (Austrade)
- Austrade Twitter handle: @Austrade
- Austrade Instagram handle: @Austradeofficial
For state and territory promotions, refer to the relevant Export Awards program and social media handles. For more information see State and Territory program contacts
Example generic social copy
Social post 1
Celebrate your success as one of Australia's most outstanding exporters. Enter the Australian #ExportAwards, one of Australia’s longest running export award programs. ✨
Find out how: https://bitly.ws/3iinH
#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz
Social post 2:
Be recognised for your achievements. Enter the Australian #ExportAwards, one of the most prestigious business awards programs. ✨
Learn more: https://bitly.ws/3iinH
#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz
Social post 3:
Celebrate your business achievements. Enter the Australian #ExportAwards and join the ranks with some of Australia’s most innovative exporters. 🏆
Learn more: https://bitly.ws/3iinH
#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz
Social post 4:
Unlock new business opportunities. Celebrate your success. Inspire others to go global. Enter the Australian #ExportAwards. It's worth investing your time to shine💪
Learn more: https://bitly.ws/3iinH
#ExportAwards2024 #AustralianExportAwards #AustralianExporters #AusBiz
More information
All questions should be directed to export.awards@austrade.gov.au