Three Warriors
Cambridge (Paredarerme), Tasmania.
Australian Export Awards a chance to reflect on success
Being the winner of the 2025 Small Business award is an incredible achievement for our entire team. We’re ambitious and driven, with a major three-year global expansion plan in motion. Having an Australian Export Award behind us strengthens our credibility and opens new doors internationally.
Corbin Halliday, Founder and Chief Executive Officer.
Three Warriors takes its place in the sun
Wondering how those in the know around the globe are achieving that sun-kissed glow? They’re probably using Three Warriors, a certified organic self-tan brand that’s taking the world by … sun!
The Tassie-based winner of the 2025 Small Business award category crafts luxurious, high-performing self-tanning products that are kind on the skin and to the planet.
‘What sets Three Warriors apart is its dedication to clean beauty without compromising performance,’ says Corbin Halliday, Three Warriors Founder and Chief Executive Officer.
‘We want to create sustainable, certified organic products that not only make people feel good but are genuinely good for their skin and the planet,’ he says.
Exports expand with a launch into Harrods
In the past year, the brand launched into Harrods UK across all physical stores and online.
‘This partnership not only cemented our place within the premium beauty retail space but also delivered a strong uplift in international sales,’ says Halliday.
Three Warriors currently exports to the UK, the US, New Zealand, Ireland, Lithuania, and the Czech Republic, with new markets on the horizon.
Building a brand with purpose
Three Warriors is in the final stages of building a purpose-built manufacturing facility in Tasmania.
This will allow the brand to own its formulas, improve production timelines, and offer ethical, small-batch support to other local brands. It will also significantly reduce lead times and improve supply chain resilience.
‘By strengthening our infrastructure, team and offering, we’re not only scaling internationally but building a brand with purpose, longevity and worldwide impact,’ says Halliday.
Addressing the challenge of rising costs
The rising cost of goods in an unpredictable climate is a key challenge for any exporter. Managing cash flow effectively has become crucial.
‘We often need to predict cash flow months in advance to secure packaging, fill product, manage store inventory, and then supply retailers with up to 90-day terms,’ says Halliday.
Another defining moment for Three Warriors has been navigating the uncertainty of global supply chain disruptions. ‘It tested our resilience and adaptability but ultimately made us stronger and more strategic in our operations,’ says Halliday.
The process itself is invaluable, helping you reflect on how far you’ve come and what makes your brand ready for the world stage.
Why it’s vital to always be prepared
Halliday’s advice when it comes to taking a brand global? Preparation is everything.
‘We’ve seen businesses rush into new markets only to realise they lack the necessary certifications, forcing them to backtrack,’ he says.
‘Research, research, research. Every market is different – from entry costs to certification requirements. Understand these nuances before assessing brand viability.’
Australian Export Awards a chance to reflect on success
This first-time applicant to the Australian Export Awards is the winner of the 2025 Small Business award category.
‘Having an Australian Export Award behind us strengthens our credibility and opens new doors internationally,’ says Halliday.
He recommends other exporters take the leap. ‘But do it once you’ve stabilised your business at home and established reliable cash flow,’ he advises.
‘The process itself is invaluable, helping you reflect on how far you’ve come and what makes your brand ready for the world stage.’
New markets in The Netherlands
The Netherlands is a natural next step for Three Warriors.
‘It aligns perfectly with our clean beauty and sustainability values, and consumer demand for certified organic products continues to grow across the country and Europe,’ says Halliday.
The Netherlands also serves as a key logistics hub for beauty brands, offering efficient access to broader EU markets. ‘Its favourable distribution framework allows for significant cost savings when shipping across Europe,’ says Halliday.
The battle is won for future exports
Over the next 5 years, Three Warriors is focused on scaling internationally through strategic expansion, innovative product development, and enhanced supply chain capabilities.
‘Our goal is to cement our position as a global leader in clean, conscious tanning and skincare,’ says Halliday.
With expansion across high-potential markets in the UK, Europe, the Middle East and Asia-Pacific, Three Warriors’ time in the sun is only just rising.
Visit Three Warriors website.
