MyVenue

Adelaide (Kaurna), South Australia.

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Australian Export Awards opens numerous new doors

It’s an incredible award that opens numerous new doors and opportunities for winners and finalists, while providing national and international recognition and validation that our business is thriving. Winning the 2025 Technologies award also provides us with an important touchpoint with vital support organisations, such as Austrade, who have been a wonderful resource for MyVenue to grow in export markets.

Tim Stollznow, Chief Executive Officer.


People on a stage receiving an award

MyVenue is the place to be in Australian exports

MyVenue’s home-grown tech has revolutionised point-of-sale (POS) solutions for stadiums, arenas, hospitality, and large event-driven venues across the world.

Most POS systems are poorly suited to the complexity and size of event venues, or platforms that lean heavily on third-party integrations. These fragmented, not-fit-for-purpose solutions are less reliable, create data blind spots, and cost the industry millions in missed sales revenue. 

‘We created something purpose-built, scalable and uncompromising,’ says Tim Stollznow, MyVenue Chief Executive Officer. ‘An end-to-end, cloud-based POS software platform specifically designed for the high-volume demands of sports, entertainment and cultural venues.’

Since launching in 2020, the winner of the 2025 Technologies award, MyVenue, has deployed more than 20,000 POS terminals across 250 venues in Australia, the US, Canada, the UK and New Zealand.

Successful stadium rollout in the US

In the past year, MyVenue completed a full installation of its POS solution at AT&T Stadium, home of the Dallas Cowboys. The rollout marked the stadium’s first POS change in over a decade.

The project involved deploying MyVenue’s technology across 1,245 terminals, 366 premium suites, mobile ordering, kitchen display systems, and a real-time back-office across one of the world’s largest stadiums.

The successful deployment unlocked new venue wins and drove a substantial uplift in brand visibility for MyVenue across the US.

Unique tech for tough situations

MyVenue’s POS solution seamlessly manages 200,000+ transactions at the Miami F1 Grand Prix each year, amid stifling heat, sapping humidity, and a digital-first crowd competing for cellular bandwidth. Its secret sauce, though, is its best-in-class offline mode.

‘MyVenue’s offline POS technology is very powerful,’ says Stollznow. ‘It automatically activates when the venue’s internet and power connection wavers. Without it, the Grand Prix would have missed half a million dollars of sales revenue at its inaugural outing.’

The success of MyVenue’s technology at that internationally renowned event reverberated throughout the market, helping catapult MyVenue’s growth throughout North America.

Supporting sustainable growth

MyVenue’s sustainability initiatives are embedded into its product strategy.

Its platform is hardware-agnostic, allowing venues to reuse existing equipment or choose their preferred devices. This eliminates the need for proprietary hardware, which is a vastly more cost-effective outcome for venues. It also reduces e-waste created by forced hardware replacements.

‘This unique deployment option has allowed MyVenue’s customers to reuse over 7,000 existing POS terminals, scanners and printers,’ says Stollznow. ‘This has prevented tonnes of electronic hardware from being sent to landfill.’

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Austrade has been a wonderful resource for MyVenue to grow in export markets. Its global trade offices have facilitated direct introductions to key industry stakeholders and customers we had previously struggled to connect with.


Australian Export Awards opens numerous new doors

This is MyVenue’s third recognition at the Australian Export Awards. It won the Small Business award category in 2023 and the Emerging Exporter award category in 2022. This year, MyVenue is the winner of the 2025 Technologies award category.

‘It’s an incredible award that opens numerous new doors and opportunities for winners and finalists,’ says Stollznow.

‘If you’re entering new markets, having the credentials of an award-winning export company goes a long way to building confidence with prospective customers.’

A touchpoint to vital support

The Australian Export Awards also provides MyVenue with another important touchpoint with vital support organisations like Austrade.

‘Austrade has been a wonderful resource for MyVenue to grow in export markets,’ says Stollznow.

‘Its global trade offices have facilitated direct introductions to key industry stakeholders and customers we had previously struggled to connect with.’

Boots on the ground

The most important thing to consider when entering a new export market is pretty simple, says Stollznow: ‘Get boots on the ground.’

‘By residing in (or at the minimum, visiting) the country that you want to grow your business in, you gain incredible contextual information that is difficult to learn from Australia.’

Having an industry partner or impartial advocate who speaks the local dialect or lingo is also vital. ‘It helps build rapport, comfort and familiarity with prospective customers,’ says Stollznow.

No signs of slowing

MyVenue’s growth strategy is built around its 100% year-on-year expansion.

‘We’ll accelerate growth in North America, the UK and Asia-Pacific, while selectively expanding into high-potential regions like Mexico and Western Europe,’ says Stollznow.

It also plans to unlock new growth across mid-market venues, convention centres, and the higher education sector.

Changing the game

From the outset, MyVenue’s slogan has been “Changing The Game”.

‘The company was founded to capitalise on a market opportunity in an industry that hadn’t evolved in quite some time,’ says Stollznow.

‘Now, MyVenue is delivering new and improved technology that is helping the whole market accelerate. This is creating a faster and easier-to-use product for both venues and fans.’

Visit MyVenue website.

(Host) We now come to the last award before the big one before the 2025 Australian exporter of the year award. It is now time for the last award of the evening for technologies.

This award is outstanding international success in the field of information technology, digital technologies, software, hardware or digital services. It includes solutions utilizing cloud-based platforms, artificial intelligence, machine learning, internet of things, augmented reality, autonomous systems, robotics, quantum, virtual reality, data collaboration and management tools, fintech, cyber security and/or blockchain with civilian defense, space and or industry applications. Now most of us that will go over our heads but for the people nominated for this award they know all about it and are experts not just here but in the world.


(Voiceover)

Blacktree technology

Blacktree technology designs and manufactures mission critical satellite communication systems used by military and government organizations.
Cogito Group

Cogito Group provides managed cyber security solutions specializing in digital identity system integration and authentication.
Drone Shield

Drone Shield designs and manufactures best-in-class AIdriven solutions that detect and defeat unmanned threats such as drones.

Geo Neon

Geo Neon leverages advanced artificial intelligence, earth observation and data fusion to deliver actionable climate risk insights.

Megaport

Megaport provides on demand software defined connectivity solutions that simplify how businesses connect to cloud services, data centers, and networks.

MyVenue

MyVenue develops cloud-based point of sales software [music] for sports, entertainment, and hospitality venues, including stadiums, arenas, and convention centres.

PMY Group

PMY Group is a full service technology solutions provider specializing in enhancing venue and event technology globally.


Spee3D

Spee3D provides a high-speed affordable metal 3D printing technology using a rocket engine-like process to accelerate metal powder particles at high speeds.

(Matt Thistlethwaite – Assistant Minister for Foreign Affairs and Trade) Good evening everyone. Congratulations to all of the wonderful Australian businesses who have been nominated for these very important awards tonight. If we were to sum up Australian business culture in a few words, I think that the founding director of PWR perfectly nailed it tonight when he said that they decided to have a crack at the motorsports industry and the Formula 1 area.

And all of the businesses tonight are certainly having a crack on the international stage. But you're not only doing that, you're also making a big difference. And we're very very proud as a government of your achievements. We often talk of your ideas, your innovation, and your hard work. So you should be very proud of your achievements tonight. And congratulations to all of the nominees.

The technologies award celebrates the extraordinary achievements of Australian companies who are shaping the future through innovation. This category recognizes outstanding international success in information technology, digital technology, software, hardware, and digital services. These are the pioneers driving global competitiveness, transforming industries, and proving that Australian innovation can lead the world. Tonight, we honour those who push the boundaries of what's possible through creativity, precision, and bold vision. And the winner of the technologies award is MyVenue.

(Scott Balka - MyVenue) Thank you for having us. My Venue is a a software engineering company that develops point of sale solutions for stadiums, arenas, convention centers, pubs, and cafes all over the world. I'm Scott Balka, the marketing manager. Uh beside me here is David Allegia, who's one of the co-founders and our CTO at my venue. Um, just want to start off with a couple of very quick thank yous.

Thank you to Autsrade for putting on a massive event. Things like this don't just happen. I know how much of a pain in the ass it is to organize a big event. So um also honourable senator Don Farrell I'm going to start thinking in my mind is Don is good because you joined us uh at the first awards what four years ago and that's when we won our emerging export awards here as well and that kind of really set us on our way to a pretty steep growth trajectory over only like three four years.

Um, Naralda, thank you. Um, you're a big vibe. Um, I think your energy matches everything that anyone who is exporting embodies and keeps on pushing their product out earlier. Um, also a big thank you for the 95 finalists in the room tonight. Uh, you're obviously a big part of the reason as to why Australia's brand's so strong on the international stage, number seven in the world.

Uh it definitely makes exporting a little bit easier when you're meeting someone for the first time and they think of an Australian. Um and last one, I will thank uh our long-suffering partners, any loved ones. Everyone who works in exports knows how uh challenging it can be to work around the clock to try and deliver for your customers, for your brand, and for your own well, for lack of a better term, self-esteem. um to doing the ungodly hours every day, whether it's a really cool late night trying to meet deadlines, sending off RFP tenders.

It's it's tough, but we persist. Um I mentioned it's a bit of a surreal moment for my venue. Three years ago, we won the emerging exports award. Two years ago, we won the small business export awards here. uh and now to be acknowledged in the tech category. Uh that that's really that's really special especially considering company was only launched five years ago in a in a home office uh with our CEO.

Um, today we power over 250 different sports entertainment venues across the world, including ENT and AT&T Stadium, home of the Dallas Cowboys, Yankee Stadium where the Yankees play, the Miami F1 Grand Prix, Dodger Stadium, uh, home of the LA Dodgers that just won the MLB World Championship, and yeah, club LA. Um, and the Las Vegas sphere. Um, it it's pretty cool that every time someone in the US or North America buys a a beer or a hot dog or even a team jersey and and trust me, they buy a lot.

Uh, just a few US cents roll back into the Australian economy and that allows us to employ more and more local Australian software developers, QA specialists, IT support staff. Um it's really cool that we've got a team of about 40 here in Adelaide and about 25 of them are in the IT or STEM sector. Um thank you for embracing us. Thank you for recognizing us and uh thank you for supporting local innovation.

(Host) Congratulations. Congratulations. Now, um, what what has become, uh, apparent by your speech is that as you've scaled up, you haven't lost that ability to connect with the people that you're creating this technology for. Has that, is that key here? You know, no, no matter what um venue you're supplying, you still have that connection to them.

(Scott Balka – MyVenue) Yeah. As simple and as stupid as it is, if you listen actively and actually deliver on what you say you're going to do, it goes a long, long way. It's it's not rocket science. Um but just continuing to deliver rock up every single day. Um create things and we're obviously a fast growth company and a lot of companies in this room are you've got to very quickly come to terms with there might be mistakes but the mistakes don't matter. It's it's how quickly that you fix those mistakes and then double down on the innovation that you're trying to deliver. And that that's what really leaves a really positive taste in in um your customer's mouse. And I think Australia's got a really great reputation for that.

(Host) On the international stage, the time difference must be a challenge when you when you're dealing specifically with sporting events and other other events, concerts in other parts of the world. Uh and the time zones aren't really aligning.

(Scott Balka – MyVenue) Uh yeah, I mean is one of the benefits is that we do have a sport team here. Um 9:00 Adelaide time is usually when a basketball game kicks off at night. So it's not too bad, but when you're dealing with corporates, then you happen to have a meeting at the earliest at 11:00 p.m. often 3:00 for David.

Sometimes you're getting up for Wrigley Field or the Chicago Cubs or whoever it might be. These are big organizations and the the more that you feed into them, the more it feeds down into the local ecosystem. There's five major league sports or with 30 uh teams in that league. There's three tiers of college in the US. Word gets around if you if you produce the goods.

(Host) What is it like going to an event and seeing my venue in action and it's streamlined and it's humming away beautifully and people are happy and buying and probably relief that it works. Um uh as David would probably attest to. Um yeah, it's really cool. We're at the Miami F1.

Uh you got a thousand point of sale uh terminals deployed across an area that's equivalent to about 90 NFL football fields. Um you're serving 250,000 people over a very short period of time. If the tech doesn't work, people find out pretty quickly and they're pretty grumpy. Um so I think David seems led a a pretty good initiative in regards to creating robust uh technology that works if other things fail around us. So we're not relying on others. Um, but the reward is obviously immense. Um, being able to see people like just walk away with a pint of beer. It's like that was that was us.

(Host) Well, congratulations MyVenue. Please put your hands together.
Congratulations.

Technologies winner – MyVenue. For the full transcript please visit the Technologies Award 2025 - MyVenue video on YouTube.