In 1963, the Export Development Council wanted to recognise Australian businesses that were having outstanding export success. And so, the Australian Export Awards was born.
Images courtesy of Henselite
As one of the world’s largest and most loved rice food companies, SunRice can rightly lay claim to its iconic Aussie brand status.
SunRice is a major player in the global food market, with leading brands in Australia, New Zealand, the United States, Asia, the Pacific and the Middle East. It has a suite of complementary and subsidiary businesses in Australia and around the world, exporting rice and food products to 50 countries.
‘The SunRice Group has an incredibly proud history and winning the Australian Export Awards forms a significant part of that,’ says SunRice Group CEO, Rob Gordon.
In 1969, SunRice won its first Australian Export Award in recognition of its contribution to Australia’s rice-growing industry. The company was recognised another four times in the subsequent decades.
‘Winning the awards was a major achievement. It saw us recognised alongside some of the best exporters in the country and provided important validation that we were on the right track,’ says Gordon.
‘We have been on a significant journey since winning our first award back in 1969,’ says Gordon. ‘Back then, the company was very much focused on processing and marketing the Australian rice crop in premium markets. Now, we are a truly global food group.’
SunRice’s roots and heritage remain firmly in the Riverina region of New South Wales. It also employs more than 2,000 people around the world. The company has built strong demand for more than 35 major brands. It distributes more than 1,100 products extending far beyond the rice category.
Gordon would ‘highly recommend’ applying to the Australian Export Awards.
‘There are many great Australian businesses manufacturing and exporting fantastic food products to a myriad of markets around the world,’ he says.
‘The more that we can showcase these wonderful stories through initiatives like the Australian Export Awards Program, the better.’
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Images courtesy of SunRice